In the online space we hear incessant conflicting advice about “how to run a successful online business”:
“Create elegant sales funnels! Hire direct response copywriters! You must post engaging content on social media every day! Purchase Facebook ads to promote your business! No, ads are worthless — invest in a new website! Build a massive newsletter list! Just be yourself! But not too much! Always do this! Never do that!”
If you feel yourself drowning in the noise — unable to hear your own soul’s wisdom amidst the loud imperatives and endlessly changing do-or-die rules — it’s time to develop self-leadership. Learning this one skill will enable you to speak intentionally to your ideal clients, without filling your time with necessary tasks that don't produce any results in clients and cash.