Understanding your business's unique reason for being is key to attracting your ideal clients.
You may be thinking "But I know that! I offer (solution X) because it solves (problem Y). So why am I still not attracting clients???"
The solution you offer to the problem your clients face is already an outward expression of an inner dialogue that you have had with the Soul of your business, so take a few steps back.
Watch this video to understand the qualities of your business. When you effectively express this in your marketing you will attract clients who recognise the safe space your business unfolds to them as a place of home and belonging.